PIRATE LIFE

Client

Captain Morgan

ROLE

Head of Creative at Spirable

Year

2019

Captain Morgan wanted to foster brand affiliation by building an engaging, 1-2-1 conversation with its audience. Captain Morgan’s research showed that customers who previously used a drinks coupon, often didn’t have another touchpoint with the brand afterwards. It wanted to get closer to these customers, drive on-trade sales and close the loop between the online and offline experience.