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PIRATE LIFE
Client
Captain Morgan
ROLE
Head of Creative at Spirable
Captain Morgan wanted to foster brand affiliation by building an engaging, 1-2-1 conversation with its audience. Captain Morgan’s research showed that customers who previously used a drinks coupon, often didn’t have another touchpoint with the brand afterwards. It wanted to get closer to these customers, drive on-trade sales and close the loop between the online and offline experience.
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