THANK YOU! BHF
Client
British Heart Foundation
ROLE
Head of Creative at Spirable
THE BRIEF
When researching cures and treatments for heart and circulatory diseases, every donation makes a difference, no matter the amount. The British Heart Foundation is well aware of this and wanted to thank each of their contributors with a special personalised video.
PERSONALISED DATA
How do you make a thank-you feel genuinely personal when you’re speaking to thousands of fundraisers at once?
For the British Heart Foundation, we created a data-driven personalised video experience that turned each supporter’s fundraising journey into their own story.
Using participant data, the creative adapted to the type of challenge they had completed (whether they had run, cycled, swum or hiked) for the BHF.
Four different visual worlds were designed around those activities, with each video dynamically incorporating details such as the name of the event they took part in.
The result was a campaign where data wasn’t simply used for personalisation; it became part of the creative idea itself.
One campaign, thousands of individual stories, and a piece of content designed to make every fundraiser feel recognised for what they had achieved.